The Social Shop “notworking” at @Glug

5 thoughts about “For the love of craft”, on 24th April

The creative industry look into the love of craft at Cargo, in Shoreditch area, London, where the event was held. And these are our thoughts:

1. The talented boys from @wearesuburb – Phil and Anthony – showed us the importance of the tiniest details, thinking outside the box as well as the importance of not giving up on challenges. The algorithm for amazon’s mega dropdown was one of their highlights.

Glug London 2014

2. Tom Evans and his work on @bleepbleeps , family of connected products based on the Internet of things*, show how simple ideas can make such a huge difference in our day-to-day lives. His passion for product design and innovation was clearly noticed once he introduced “Sammy The Screamer” to the audience, a weird but useful device with movement sensor that allows you to control objects and is connected to a smartphone. You can get a better understanding about it and pre-order here: http://bleepbleeps.com. “So you’ve got an idea? Tell everyone about it. Think it, make it, sell it. Even though most of people don’t think that is a good one”. His talk was absolutely inspiring and instigating.

3. Catherine and Steve Perrot exhibited a great short documentary about traditional printing and a look at the die trade stamping, which makes us realise that is all about the hidden craft.

4. Rob Lawrence came with a beautiful and intuitive interpretation of what is like to finish an uncompleted idea, as a tribute to Marcel Duchamp, “The Human Tide”.

5. Joseph Macleod talked about the necessity of closure experiences for the digital industry, mainly design, to achieve satisfactory a conclusion to a product or a service. You can know more about it here.

Glug London 2014

Gluggers engaging in the outside area before the talks start.

*The Internet of Things (IoT) is a computing concept that describes a future where everyday physical objects will be connected to the Internet and be able to identify themselves to other devices.

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