How Rio 2016 exploded on social media during Olympic Games opening.

RIO DE JANEIRO, BRAZIL - FEBRUARY 08: A Rio Olympics 2016 car is seen before the first day of parades of the panel's Carnival in Rio de Janeiro on Marques de Sapucai Sambadromo on February 08, 2016 in Rio de Janeiro, Brazil. (Photo by William Volcov/Brazil Photo Press/LatinContent/Getty Images)

Olympic Games 2016 were launched two days ago in Rio, Brazil.

For those who didn’t attend the opening ceremony, the Facebook Live platform, in partnership with Tagboard, allowed users to watch live video from the show.

The athletes themselves reached out to their fans posting content from inside the Maracanã.

On Facebook, 52 million users generate 109 million interactions, when Instagram saw 21 million members record 51 million posts, likes and comments.

Athletes made this social media engagement stronger. They are younger, social-media savvy athletes who are embracing new ways of interacting with fans.

Rio2016 is the first Olympic Games edition taking place in South America: Brazil, Argentina, Mexico, United States and Peru are the five countries with the greatest level of interaction on Facebook.

The Brazilian model Gisele Bundchen posted on her Instagram account, and reached over 510,000 likes.

Rafael Nadal’s post on Facebook saw his engagment and his proudness to represent Spain at Rio2016.



Visit London With The Best Free Apps


London is one of the most expensive among the European cities, just after Paris.

Once you benefited from a free tour of Royal London with an amazing guide, you will want to go further by yourself. Be ready for the best London Apps: choose your traveling companions.

Having a global vision of London

Download the London Official City Guide App. This app is free and available for iPhone and Android. features include offline maps, weather, restaurant and bar recommendations, guides and travel information, all without roaming charges.

Move into London


Citymapper is the app which simplifies public transport in London by providing up-to-the-minute information and multiple route options. The Undergrood seems very rude to those who are not familiar with large infrastructures. Directions are numerous. So are the escalators. And you can spend as much time walking on the corridors than travelling in the train. The app features disruption, off-line maps, prices, taxis fares and even calorie burn counts.

Santander Cycles App Rent a bicycle and know bike avaibility and routes to the nearest docking station. Receive a bike release code to you phone and hire a cycle without using the docking station terminal.

MBNA Thames Clippers App: Download it and purchase river travel wherever you are; no queuing or printing before you travel. Activate your ticket as you board and show it to the crew. You can also check live departure times.

Eccentric London

With the Museum of London Streetmuseum App, you will travel back in time. Hold you camera up in present day London and watch as images from London’s past appear on your smartphone screen. Even better than catching Pokémon!


If you like walking on the street and discover wonders, you have to use the Street Art London App. You will find the nearest Banksy thanks to useful maps and guides and will be able to search by artist and date.

Visit the Natural History Museum with the Natural History Museum App. You will navigate to hidden treasures and popular highlights, such as the famous Dinosaurs gallery, special exhibitions and the Cocoon experience.

Want to see the bridge being raised in a 360-degree panoramic video? Download this augmented reality app, called Raise Tower Bridge App and take your smartphone up to the Walkways.

Shop easier

London is an amazing city for the shopping. Lots and lots of shops and good sales in the Summer and Christmas times. Don’t worry, the Regent Street app helps to personalize your shopping experience by getting to know your interests. Get secret invitations from stores such as Liberty and the Apple Store, as well as information on events and promotions.