Black Friday

Hooray, Black Friday is here!

Black Friday



Have you had enough of hearing about Black Friday?! We did consider not mentioning it, but then again how couldn’t we?

Even though high street shops and shopping centres are pretty empty ( have a look at this article ), the online version of Black Friday is doing really good. The internet is literally packed with discounts. Everywhere! On everything.

In the last 8 hours alone I’ve received more than 60 emails (and counting) about Black Friday discounts, sales, offers, deals, savings and so on and so forth… So it doesn’t surprise me that on Twitter, the hashtag BlackFriday has been used almost 600K times in the last 24 hours and nearly 1 MILLION times in the last week.

I have to admit that my favourite email subject today has been “Black Friday ends soon!”


Do you like Black Friday emails? Have you bought anything today?

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How Social Media Reacted To The Paris Attacks

On Friday 13th November 2015, the unimaginable happened in Paris. With Friday the 13th being known for bringing bad luck, we didn’t think anything like this would happen. A series of attacks were bought upon the city of Paris on Friday night including suicide bombing, shootings and even hostage situations.

The biggest impact of attack was at the Bataclan theatre, where most people died after being taken hostage whilst 3 bombs went off outside the Stade de France where a football game was taking place. Footage of the killings and horrific scenes were released on TV and social media and people couldn’t even watch it on TV let a lone imagine the real life scenes. ISIL claimed responsibility, and on Wednesday 18th November, a police raid took place in aim of finding the main culprits.

As with all global events, social media is the first to react and sometimes even the first to break the news. In fact, most people found out through Twitter. What happened though was something more than this. People from all over the world came together to show solidarity with France and the meaning of community was officially defined. The world showed that they will not be beaten, they will not fear and they will stand strong.

First came the symbol that people were posting on Instagram, Twitter and Facebook: The peace symbol with the Eiffel Tower in the middle. People posting this were people in France, all over the world, celebrities and families and friends of the victims. Many hashtags included #PrayForParis and #PrayForPeace. People were posting pictures of their own personal experiences in Paris, showing just how beautiful the city of love is and how something so sacred was being demolished through evil.

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What followed was not only further developments in death toll and casualties, but there were tributes from victims and their families and friends for people who died in the attacks, these included tweets, videos and Facebook tributes. An interesting social media story was that of nick Alexander, who sadly died in the attacks. It started with his girlfriend Polina Buckley tweeting to try and find him:


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What followed was heartbreaking which got 14,019 retweets showing the support the world has for each individual story:

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Another viral post was the story of a girl who pretended to be dead in order to survive on Facebook. She wrote: “Shocked and alone, I pretended to be dead for over an hour, lying among people who could see their loved ones motionless”. She posted a picture of blood across her top representing her story.

It is stories like this that show us just how important human life is, and just how much of a positive affect social media can have in negative situations. Social media has been used to build and show community, as an expression of love and as a safety and alert system. We can only hope that Paris stays safe along with the rest of the world and that the power of love is ultimately stronger than the power of hate.

What really affected many people was 2 videos that went viral on social media. One, a video of a little boy and his father trying to explain to him that he should feel safe, and flowers protect us against guns, the other a man who lost his wife explaining that he will not let terrorists win, he will live life and he will love life, he won’t give them the satisfaction of hate. Again, love overpowers hate.

Here is a still from the father son video…to watch the whole thing click here.

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Here is a still from the other video, watch the whole video here.

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What we have learnt is social media is an extremely powerful tool. In addition to this, we know that the human race will not stand for evil and will not stand for hatred. We stand strong in the face of evil and we stand strong in the face of terror, we just wish for global peace and the belief that one day the world will eventually see no terror and no sadness.

Twitter Heart Star

Twitter stars are back!

As you might already know, back in the day people looked at the stars for directions…



Calvin and Hobbes look at the stars


So, we can understand if every single time you have a look at your Twitter feed you feel lost without your shiny little stars!


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There’s no need to feel lost anymore, though. The Brooklyn-based developer Reed Kavner created a Chrome extension that will bring the stars back to Twitter. Fav Forever, which rolled out to the Chrome Web Store just hours after Twitter’s big change, will change the hearts back to stars on Twitter’s website.

Fav Forever

Happy now? :)

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The New Twitter Button…Do You LOVE It?

This week, Twitter changed their famous favourite button from a star to a…heart! Not only that…these hearts will now equate to ‘likes’ rather than favourites!

Twitter have claimed that people have been confused by the star button, especially those who are new to the platform. They released a statement concluding that ‘The heart is a universal symbol that resonates across languages, cultures, and time zones’.

The message Twitter are trying to get across has a strong meaning and is really trying to appeal to our emotions and feelings. They say a heart says more than a star and can convey many different emotions that we are trying to put across.

They introduced the new format in a tweet:

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Periscope, Twitter’s live video platform is known for using hearts when people like what they are watching.


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Perhaps this was one of the influential factors when it came to making the decision to change things up! Twitter has always been a place for favourites and those little stars, but perhaps it’s time we all embraced change and stood for something that has more of a global symbolism!

On Facebook the like button is pretty clear and people know what you mean by pressing it, the star on Twitter was a bit more general and it is true that you could never be certain of why people were pressing it!

Brands have already starting talking about it on social, Dove is reminding us that as long as you love yourself…a heart or star doesn’t matter:

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What do you think?

Are you a fan of the new heart, should we embrace change and come together as a community in the name of Love? Or are you going to miss the classic Twitter that we all knew so well? We can’t wait to see what the future of Twitter has in store for us…bring it on!