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I’ve been #Ubered

Last Friday evening, it had gotten too late to take public transportation, thus I opted for an Uber. I always ask for an estimate for my journey, because it’s London and we cannot afford to be frivolous with British pounds. Almost home, my driver’s app began to beep frantically, so I moved my head to the side to see what was causing a ruckus on an otherwise peaceful journey. I saw his Uber app glowing red with numbers and he looked just as confused as I felt. I wasn’t worried; surely this couldn’t have meant anything more than a slight glitch. I then opened my Uber app, however, I couldn’t access my journey, and it kept giving me an error sign. I said nothing because we were almost at my house, he then asked me to tell him the rest of the way because he himself couldn’t get a hold of his GPS. So I did. I arrived. I bid him adieu and went to bed.

The evening after, I realized I hadn’t rated the lovely driver so I opened Uber to do so, I was then greeted with the greatest gift I could have received: a £56 bill on a £13 journey. Confused, I then looked at the destination, not my house, not my area, not even the same side of the city. I was billed for the wrong journey.

Now, being a social media manager, my first instinct was to open Twitter and question Uber as to why I was charged for a completely different journey. Say what you want about Uber, they are epic at social media replies, it was midnight when I contacted them and within minutes I was getting results. Apparently, I wasn’t the only one with this issue; it was a major glitch in their system (on the worst and possibly busiest night of the week).

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I then noticed something curious, I was being favourited and retweeted by people I hadn’t met before, they were all cursing Uber and promoting Black Cabs. Something that made me even more curious was their hashtag: #Ubered.

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They have created a clever way to deter future Uber customers by turning their brand name into a verb. They had a point, with the company’s previous history, they’ve not had the best track record, and this glitch, whether their fault or not, meant I didn’t have a pleasant experience with Uber. I had, therefore, been #Ubered.

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The next morning, I woke up to five emails from the Uber support team letting me know that my issue had been sorted, I had been refunded and the correct amount of money was taken for my journey. They were quick, responsive and kind towards me, which made my guilt go through the roof. Even though I did not indulge the crusade against them, my public tweets did fuel a fire that was already in full force.

 

 

Dismaland

Welcome to Dismaland

As you might already know, Weston-super-Mare it’s a small town in Somerset, located a few miles south west of Bristol. It’s also known as Weston-super-Mud (you don’t want to know…) and it’s famous for its many attractions like the Helicopter Museum, the pier, the aquarium and -last but not least- the brand new Dismaland bemusement park.

As stated in their Facebook page (already followed by more than 18k people) Dismaland is a festival of art, amusements and entry-level anarchism.  More importantly, the exhibition will include 10 never-before-seen pieces from Banksy himself.
And they’ve got Cinderella’s Castle (well, sort of) too!

Cinderella's Castle

YAY, let’s book a ticket NOW.

Oh no, wait.

The Dismaland booking calendar is just a JPEG image. Haha! Brilliant.

Dismaland sorry

Anyway,  the ticket site has been crashing upon high demand with social media users speculating that the errors are yet another of the artist’s works.

These are our favourite tweets:

Dismaland Tweet

Dismaland Tweet

Dismaland Tweet

 

Dismaland Tweet

 

Dismaland, here we come. 

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G Is For Google, Apparently

That’s right, Google did it again, they played with your heart and didn’t get lost in the cave, instead they started a new company. Called Alphabet. What is Alphabet we hear you ask, well we’re here to answer.

Alphabet is the umbrella that now owns Google, and every other company they have acquired. It is still run and owned by Larry and Sergey, but it is now much more than what we’ve previously experienced from them. Did we mention their cool URL? www.abc.xyz, there are only a few things that are as great as that URL.

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Here’s Alphabet, or Google to tell us more:

“Alphabet is mostly a collection of companies. The largest of which, of course, is Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main Internet products contained in Alphabet instead. What do we mean by far afield? Good examples are our health efforts: Life Sciences (that works on the glucose-sensing contact lens), and Calico (focused on longevity). Fundamentally, we believe this allows us more management scale, as we can run things independently that aren’t very related. Alphabet is about businesses prospering through strong leaders and independence. In general, our model is to have a strong CEO who runs each business, with Sergey and me in service to them as needed. We will rigorously handle capital allocation and work to make sure each business is executing well. We’ll also make sure we have a great CEO for each business, and we’ll determine their compensation. In addition, with this new structure we plan to implement segment reporting for our Q4 results, where Google financials will be provided separately than those for the rest of Alphabet businesses as a whole.”

Buzzfeed

Essentially, it’s a rebrand, well more than that, it’s a reshuffle with a clever name and an awesome URL.

It’s still early days, no doubt there will be a flood of information in the coming few weeks and your questions will all be answered.

We say congratulations to Alphabet for their new adult, mature look and brand and we hope they always keep their charm.

For now, go online and see people’s reactions trying to link the letters of the alphabet to company names.

3 Things You Missed This Week

3 Things You Missed This Week

  1. I have to admit it, an e-mail from Hootsuite made my day last Wednesday. I was over the moon!

    Hootsuite integrates Instagram
    YAY!
    Oh, wait.
    Have you tried it yet?
    The new feature is not nearly as cool as it sounds. It isn’t the revolution we were hoping for.
    As you can see in this video, you’ll receive a mere push notification on your phone letting you know that your post is ready to be published, then to publish it you’ll have to tap on the push notification, open Instagram as usual, paste your message and, at last!, post your super wonderful summer-y pic. Booooo. They say Instagram + Hootsuite = <3 I say meh.

  2. You wear a lot of hats at work but all of a sudden you’re expected to wear another: you need to be a designer. Your boss just asked you to create something, and expects it to look “professional”. Or maybe you’re the boss and all of a sudden you realize that aside from everything else you have to do in a day it’s important to create a nicely designed presentation or social media graphics. It’s tough. But, here comes the superhero we’ve been all waiting for: Canva for Work.

    Canva for Work
    You can make beautiful graphics for your blog, social media accounts, or even print publicity and, most of all, you can use their brand new Magic Resize feature as much as you want. Have a look here: https://www.youtube.com/watch?v=MAB7RyAThxA 

  3. Does YouTube look different to you today?Youtube
    If you’re noticing that the YouTube player on the desktop seems to have a sleeker look-and-feel, then you’ve probably spotted the update YouTube has just rolled out. The company launched a new HTML5 video player for desktop users, which now features a transparent control bar that disappears when you’re not using it, as well as updated buttons and drop-down menus. Hooray!