Cannes Lions 2015

The 7 Funniest Ads of Cannes Lions 2015

As you might already know this week tons of creatives, marketers and advertisers from all over the world were in France for the Cannes Lions International Festival of Creativity.

Since everyone’s talking about the winners of the Gran Prix,  we prepared a selection of the 7 funniest ads we’ve seen this week (maybe they didn’t win a prize, but we cares, we love them!)

1) The Dancing Traffic Light – Smart (more here)

2)  3-second Cooking “Shrimp Frying Cannon” & “Super Fried Dumpling” – Ntt Docomo (click here for the subtitled version)

P.S. DON’T TRY THIS AT HOME!

3) The Lullaby Match – Fox Sports (more here)

4) Sweat It To Get It – Gatorade (more here)

5) Wi-Fi Dogs – Deutsche Telekom (more here)

6) Adopable Trends – Dallas Pets Alive (more here)

7) Pepper Hacker – Dolmio (more here)


What’s your favourite one? Let us know in the comments below!

 

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What You Missed This Week

In case you were outside and enjoying the sunshine this week, don’t worry! We’ve compiled a list of social news you may have missed whilst catching those rays.

  1. Snapchat’s CEO, Evan Spiegel, explains what Snapchat is, and what he wants it to be (in a really weird awkward video): Screen Shot 2015-06-18 at 11.00.14
  2. Ello, the ad- free social media website that nobody really uses, has released their app: Screen Shot 2015-06-18 at 11.01.08
  3. In case you didn’t realise, Facebook wants to take over the world, or your phone. They’re now putting games on Messenger:Screen Shot 2015-06-18 at 10.55.05
  4. Facebook again (obviously), is releasing a new app that allows you to share photos only with people you choose to see them: Screen Shot 2015-06-18 at 10.59.52
  5. Facebook (I don’t know what you expected) wants to diversify their trending topics and allow the user to curate topics:Screen Shot 2015-06-18 at 11.29.07

Now you’re mostly caught up with the happenings! Go back outside and make the most out of the weather, we hear it’s raining on Saturday!

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Buyable pins

Welcome to the Internet, where every page you click on has a price. Getting away from shopping fever and sales won’t be as easy as burying your head in Facebook or Pinterest anymore. The temptation to buy is going to be everywhere, thanks to Shopify (a Canadian e-commerce company).

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Now we’ll be able to purchase banana onesies or any other quirky seemingly unique items straight from Pinterest. What we don’t know is how user friendly it’ll be in comparison to Amazon, Ebay and other more established e-commerce websites.

The promotional video (below) has explained the how, but what’s striking is the ‘how much’ is being spent, could this mean that Pinterest is targeting a specific demographic of which only the upper middle class fit into? Or are they just portraying a realistic depiction of the brands that will be selling on Pinterest. Nevertheless, Pinterest has very cleverly given their users two options, either buy it or pin it. Which is one of the reasons Pinterest could change the entire e-commerce industry, a social media website that users can purchase on. We wonder if there’ll be an option to buy entire boards for art direction, weddings or Summer closest purposes.

And let’s not forget, Facebook is refusing to let Pinterest have all the fun, as it challenges their buy button with one of their own.

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However, Facebook is a very busy website where primarily, people don’t come online to scout items of purchase, they’re conversing and actually being social without using an entity to talk about. It’s more of a human website than an object oriented one. There are already advertisements on Facebook which will make the differentiation of the two quite difficult because of Facebook’s brand identity and site set-up. Looking at the two, it’s clear more people will flock to Pinterest as its brand screams ‘items’.

Video: Pinterest Buyable Pins

Social Media Icons

How to get 2 million followers in under 24 hours

Two weeks ago we told you how to get 1 million followers in under 5 hours, today you’ll learn how to get TWO millions followers in under 24 hours.

What’s the secret to being a Twitter superstar? Ask Caitlyn.

 

On the 1st of June Caitlyn Jenner tweeted for her first time sharing the cover of the July issue of Vanity Fair:

 Call Me Caitlyn

 

A few instants later she tweeted again:

 

Caitlyn Jenner TwitterCaitlyn Jenner, who signed up for her own Twitter account on the 1st of June, racked up more than 2 million followers in under 24 hours. She reached 1 million followers in just 4 hours and 3 minutes, beating the previous record of 5 hours set by Barack Obama last month. The hashtag #CaitlynJenner has been used more than 330k times so far.
We don’t know if her account is managed by staffers or by herself and maybe we’ll never find out, but we can certainly say that she’s proving to be just as social media savvy as her daughters. She shared her first vintage photo just in time for this week’s Throwback Thursday. The pic shows her son, Brandon, as a baby sitting in a high chair. “Happy birthday, Brandon @sprandoni! Love you. #TBT,” she captioned it.

Talking about her family, her kids took the social media to show their support and love for Caitlyn:

Kim Kardashian about Caitlyn Jenner

 

But it wasn’t just Caitlyn family members that weighted in on this on social media:

Barack Obama

Lady Gaga

Ellen DeGeneres

 

So, once again, welcome to the world Caitlyn! A new (Twitter) star is born.