Welcome to the Internet, where every page you click on has a price. Getting away from shopping fever and sales won’t be as easy as burying your head in Facebook or Pinterest anymore. The temptation to buy is going to be everywhere, thanks to Shopify (a Canadian e-commerce company).
Now we’ll be able to purchase banana onesies or any other quirky seemingly unique items straight from Pinterest. What we don’t know is how user friendly it’ll be in comparison to Amazon, Ebay and other more established e-commerce websites.
The promotional video (below) has explained the how, but what’s striking is the ‘how much’ is being spent, could this mean that Pinterest is targeting a specific demographic of which only the upper middle class fit into? Or are they just portraying a realistic depiction of the brands that will be selling on Pinterest. Nevertheless, Pinterest has very cleverly given their users two options, either buy it or pin it. Which is one of the reasons Pinterest could change the entire e-commerce industry, a social media website that users can purchase on. We wonder if there’ll be an option to buy entire boards for art direction, weddings or Summer closest purposes.
And let’s not forget, Facebook is refusing to let Pinterest have all the fun, as it challenges their buy button with one of their own.
However, Facebook is a very busy website where primarily, people don’t come online to scout items of purchase, they’re conversing and actually being social without using an entity to talk about. It’s more of a human website than an object oriented one. There are already advertisements on Facebook which will make the differentiation of the two quite difficult because of Facebook’s brand identity and site set-up. Looking at the two, it’s clear more people will flock to Pinterest as its brand screams ‘items’.
What’s the secret to being a Twitter superstar? Ask Caitlyn.
On the 1st of June Caitlyn Jenner tweeted for her first time sharing the cover of the July issue of Vanity Fair:
A few instants later she tweeted again:
Caitlyn Jenner, who signed up for her own Twitter account on the 1st of June, racked up more than 2 million followers in under 24 hours. She reached 1 million followers in just 4 hours and 3 minutes, beating the previous record of 5 hours set by Barack Obama last month. The hashtag #CaitlynJenner has been used more than 330k times so far.
We don’t know if her account is managed by staffers or by herself and maybe we’ll never find out, but we can certainly say that she’s proving to be just as social media savvy as her daughters. She shared her first vintage photo just in time for this week’s Throwback Thursday. The pic shows her son, Brandon, as a baby sitting in a high chair. “Happy birthday, Brandon @sprandoni! Love you. #TBT,” she captioned it.
Talking about her family, her kids took the social media to show their support and love for Caitlyn:
But it wasn’t just Caitlyn family members that weighted in on this on social media:
So, once again, welcome to the world Caitlyn! A new (Twitter) star is born.