According to Sky News there have been nearly 6.4m of election related tweets in the last month, and more than 282k tweets alone using the hashtag #BattleForNumber10 in the last 24 hours according to Topsy.
Last night Twitter was literally overcrowded with live comments, funny memes and retweets of the Vines (these five to six-second-long looping video clips have been played more than 100k times so far) about the Channel 4 program.
The general election will be the first truly social election with the campaign being fought on sites such as Facebook and Twitter.
You can be a spectator, using social media as an easy way to access tons of political news and information from your favourite party or, as a candidate you could use Facebook, Twitter, Instagram or even YouTube to give constituents a real insight into your live, the issues you care about and why you’re worthy of a vote.
With Labour and Tories hiring top political strategists from the Obama team and Ukip unleashing their Twitter-trending Calypso song (have you seen the Youtube parodies? Have a look here and here), social media is proving to be an important battleground in the upcoming general election.
Research from EMR suggests that Ukip is leading the pack on Facebook, with Labour ahead on Twitter and the Conservatives dominant on LinkedIn.
The 2015 UK General Election is just weeks away and the polls are neck and neck. With things so tight, could social media have an impact?
Let us know your thoughts!