Social Media & The 2015 UK General Election

According to Sky News there have been nearly 6.4m of election related tweets in the last month, and more than 282k tweets alone using the hashtag #BattleForNumber10 in the last 24 hours according to Topsy.


Last night Twitter was literally overcrowded with live comments, funny memes and retweets of the Vines (these five to six-second-long looping video clips have been played more than 100k times so far) about the Channel 4 program.

The general election will be the first truly social election with the campaign being fought on sites such as Facebook and Twitter.
You can be a spectator, using social media as an easy way to access tons of political news and information from your favourite party or, as a candidate you could use Facebook, Twitter, Instagram or even YouTube to give constituents a real insight into your live, the issues you care about and why you’re worthy of a vote.

With Labour and Tories hiring top political strategists from the Obama team and Ukip unleashing their Twitter-trending Calypso song (have you seen the Youtube parodies? Have a look here and here), social media is proving to be an important battleground in the upcoming general election.

Research from EMR suggests that Ukip is leading the pack on Facebook, with Labour ahead on Twitter and the Conservatives dominant on LinkedIn.


Screen Shot 2015-03-27 at 13.09.37

The 2015 UK General Election is just weeks away and the polls are neck and neck. With things so tight, could social media have an impact?
Let us know your thoughts!


Screen Shot 2015-03-20 at 12.40.50

Facebook Pay: Would you trust a social media site with your money?

Facebook has now made it easier to track down those £2 you lent Bobby two years ago, as they have now introduced Facebook Pay. Now you can split your dinners with friends less awkwardly, carry less cash around and find anyone on Facebook you need to pay. Convenience, progression and risk, Facebook is upping the ante.

Here is an example on how to send money via Facebook Pay:

Screen Shot 2015-03-20 at 12.27.01



Being able to pay somebody via an app or website isn’t unheard of as China has been using this method for a while (apparently the West was late to the progression party). It’s now even harder to get off Facebook, especially now we don’t even need to log into our bank in order to pay somebody back. Our eyes can be glued to the everlasting postings of articles, Tiffy’s vacation in Taho, and that one amazing vocalist who ‘wow’d the judges on Romanian X-Factor.

But exactly what measures are Facebook taking to ensure our money is safe?

Screen Shot 2015-03-20 at 12.40.50 Screen Shot 2015-03-20 at 13.27.00

“We use secure systems that encrypt the connection between you and Facebook as well as your card information when you ask us to store it for you. We use layers of software and hardware protection that meet the highest industry standards. These payment systems are kept in a secured environment that is separate from other parts of the Facebook network and that receive additional monitoring and control. A team of anti-fraud specialists monitor for suspicious purchase activity to help keep accounts safe.”

For a brazen move like this, we can be sure Facebook will not risk its and its users security. Nobody wants 500 million users filing lawsuits against the biggest social media website in the world.

But do we really need another website where we unload our bank details? Didn’t all our UK banks just launch successful and fully integrated applications? And with all the recent hackings, isn’t Facebook a bigger target now more than ever?

Would you trust a social media website with your money? Or are you happy with technology at its current state? 


einstein pi day pie

5 fascinating facts about Pi Day

Friday the 13th, Pi Day and Mother’s Day all in a row? Oh, what a weekend!

Last month we talked about Friday the 13th (here), so today we’ve decided to tell you about… (Sorry Mum, I love you so much, but this won’t happen again until 2115)

5 fascinating facts about Pi Day

einstein pi day pie

  1. Math lovers celebrate today (3/14) as Pi Day, in honor of the irrational number pi. Pi, or π, is defined as the ratio of the circumference of a circle to its diameter which is approximately 3.14159.
  2. In the year 2015, Pi Day will have special significance on 3/14/15 at 9:26:53 a.m. and p.m., with the date and time representing the first 10 digits of π. That same second will also contain a precise instant corresponding to all of the digits of π.
  3. Pi has been studied by the human race for almost 4,000 years, but Anglesey-born William Jones was the first person to use the Greek letter π for the ratio of a circle’s circumference to its diameter.
  4. Pi is also the only number that has inspired its own literary genre, “Pilish”, in which the length of words in a sentence is determined by pi’s digits (For example: the first word has three letters, the second one, the third four, and so on.)
  5. Pi is the secret code in Alfred Hitchcock’s Torn Curtain and in The Net starring Sandra Bullock.


Happy Pi Day, everyone!
(Have you noticed that 3.14 backwards looks like PIE? No? Well, I’ll eat some, just in case)

Girls in Tech (or The Importance of Networking)

It’s International Women Day on the 8th of March, so our very own Alessia has decided to tell you a story about formidable women and the importance of networking.


I’m sure you already know how much networking is important nowadays and how spending a few minutes on your favourite social network could be substantial and, why not, even life changing. Apart from reading news and interesting stuff, you can engage in conversations with amazing people that otherwise you wouldn’t have ever known, meet them in real life and grow your network. Maybe get a new job or start that collaboration you long dreamed about.

And you know what? It’s real. I can say that because I’ve tried it myself.

A few months ago I was having a look at my Twitter feed (well, I’m a Social Media Manager, what else am I supposed to do?) when I saw a retweet about a Girls in Tech event. “Do you need a photographer?” I asked and their answer was immediate and positive.
Can you imagine how excited and enthusiast about this new opportunity I was? Well, at that time I hadn’t the foggiest idea of who these ladies were, but then I met them, I spent a lot of time observing them and their audience behind my camera lense and, well, I was amazed. I still am.

Girls in Tech London

Girls in Tech Team

As the months passed, I’ve been taking tons of photos at their events

Insights into Fashion and Tech (with Tech City News, Lyst, Rockabox and Stylect)

Girls in Tech London

CV Workshop with IBM and MOOGirls in Tech London

and the mesmerising Dating, Sex & Tech event with Happn, Dattch, 3nder and Antidate.

Girls in Tech London

I wish I had downloaded Happn that night.

I’ve met a lot of talented people, I’ve grown my personal network and most important of all I’ve become a Board Member of Girls in Tech London.
Social networking doesn’t just opens virtual doors, so make the effort to connect. you never know what you might find.

Girls in Tech London exists to support and raise the visibility of women in technology, entrepreneurship and innovation.

They organise monthly events in London with high-profile women speakers and amazing partners from tech companies which support their cause. They aim to raise the visibility of female leaders in the industry and are building a list of female speakers for conference organisers to connect with.

For updates follow them on Twitter and Facebook or visit

(Photos courtesy of Alessia)