It is a well known fact that we now spend more time on social media than other any Internet activity.
Social Media isn’t going anywhere, even if there was a slight panic earlier this week when Facebook & Instagram suffered a technical hitch causing both to be down for several hours and the hashtag #SocialMeltdown2015 causing a frenzy on Twitter.
Eight out of ten businesses now use social media to drive growth, with some businesses investing no money into marketing & advertising what so ever and focusing solely on the Social Media aspect.
Social Media is a great tool for businesses to use, but it has to be done correctly, posting something for the sake of being active online isn’t enough. So here are our 7 deadly sins, that if you avoid should stop you from getting on everyone’s nerves and getting an ‘unfollow’.
1. Always Selling – Social media is a conversation and no one wants to talk to a salesman IRL (in real life) let alone on the internet. Posting when you only have something to promote is a quick way to get you unfriended. Instead post a mix of photos of the company, quotes, blog posts, links with content and the odd sales pitch thrown in wont look so obvious.
2. Overposting – Posting the same types of status everyday is boring, post relevant content once or twice a day. Don’t bombard people.
3. Oversharing – Avoid sharing content from other sites too much, this can be an annoyance to followers. Especially popular viral stories, followers are likely to have already seen this from their friends. If you are going to share information or links from other sites make sure it is original, interesting and relevant.
4. Not having a strategy – Have an aim, what do you want to achieve? When you are posting a message, you need to know what the message is and plan it in advance. Take a look at who your audience and customers are and what their needs and wants are relating to your business.
5. Over tagging – The fastest way to annoy people. Do not tag people in posts or photos that have nothing to do with them. Club promoters in particular are often very guilty of this. Although you think it may increase the posts visibility, it will often lead to people to the unfriend /unfollow button.
6. Disengagement – as mentioned in number one, social media is a conversation, therefore you need to engage with your followers. Pay attention to what they are doing, like their photos, ask questions, respond when they reach out to you.
7. Reposting too much – the same as oversharing and overposting, sending the same link 10 times a day may increase the number of hits to your website but it can also annoy followers who see it as clutter, clogging up their newsfeed. You want each post to convey a different message.
So there’s our 7 deadly sins, if you would like help or advice on improving your social media why not get in touch?