Death of the Facebook Poke

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Ah, the Facebook poke!

Such fond memories, ‘He poked me’ ‘OMG that must mean he likes you!’ When Facebook first came out, poking was a new concept, it was fun, it was cheeky. It was the internets way of say someone giving your bum a squeeze on a night out. It was also annoying – with some people having all out ‘poke wars’ that went on for days.

But then some of us had to get on with work, and the constant notifications of weird strangers (usually men) poking you became a bit creepy – ‘I don’t know you – stop poking me’

It appears the poke button was just another fad that fazed away, as Facebook has now quietly withdrawn the Poke App from the app store.

The poke app allowed you to send messages, photos and videos to your friends that would last up to 10 seconds before disappearing forever. Sound familiar? It was almost exactly the same as Snap Chat – but the less cooler version it seems.

Maybe it was time – although there has been some nice stories to come from ‘poking’ such as the couple who got married after the groom poked his future wife seven years previously, there has also been some horror stories – headlines such as ‘Man punched friend to death after he Facebook poked girlfriend’. It seems poking was mainly used for flirting purposes.

However, after doing some investigating I found the Poke button still lurking for those who still wish to use it now and then although it is no longer advertised on the timeline or homepage.

So here follow these steps and give it a poke. Just promise no more creepy ones ok!

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The Anti-Social Networkers

This week Facebook announced its plans to create a new professional network which would be like ‘Facebook for work’. These plans seemed to have been met with much disdain, scoffs and eye rolling.

Although Facebook now has over a billion members, growth has slowed and it seems to have lost it’s cool factor touch from the early days.

The Anti Social Networkers are on the rise, those that openly talk about the fact that they are not on social media and don’t plan to be.

This movement is fore fronted by celebrities such as Jennifer Lawrence whom in a recent interview stated ‘I will never use Twitter… The idea of Twitter is so unthinkable to me. And if you ever see a Facebook, Twitter or Instagram that say’s its me; it most certainly is not’.

Lawrence reasons are being that the ‘Internet has scorned her’ so much in the past referring to the leaked photo’s of her.

Behind her are the likes of George Clooney who told Esquire magazine “I’d rather have a rectal examination on live TV by a fellow with cold hands than have a Facebook page.”

Kate Moss, Brad Pitt & Angelina Jolie, Kiera Knightley and Kristen Stewart all follow suit. And even Twitters most famous veteran Stephen Fry is currently taking a break from the site.

Is this the end of Social Media good old days? When you would meet someone on a night out and ask ‘Are you on Facebook?’  Now days, it seems many of us are cutting down on the amount of people we let in to our private lives via social media.

There’s not a day goes by where you don’t hear about cyber bullying or  see a status from someone and think to yourself “Shut up”. Over sharing is not ‘cool’ anymore.

‘Social’ media has in some cases made us less social than ever. When Gary Turk uploaded his ‘Look Up’ video on Youtube earlier this year he never expected such an overwhelming response. The video has now had over 47 million views. It seems this short movie struck a cord with many of us.

Recently there has been a flurry of photos like those below highlighting the cons of social media being shared across you guessed it… Social Media.

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Here at The Social Shop, we obviously believe in Social Media and the positive aspects it can bring from companies to keeping in touch with long distance relatives and friends. However, nothing can beat good old fashioned conversation over a cup of tea.

The Power of Christmas Adverts on Social Media

Yep. It’s that time of year again, It seems to start earlier every year. The last week we have seen the release of several festive commercials.

For a certain generation, the start of Christmas was announced by a certain Red truck driving along lit up, Coca-Cola is heavily credited with ‘inventing ‘ the Christmas Ad back in 1931.  Since then, brands have been competing to make consumers feel as schmaltzy as possible, however these days it seems if you don’t have a Blockbuster Budget Christmas Ad then you’re not one of the big boys. It has become a competition, with this year’s John Lewis advert costing around £1 million to make.

Even if you have not seen them on TV (most make their debut during the X Factor commercial break on a Saturday evening – Prime time)  chances are you will have seen them on the Internet as millions of viewers go online to view ahead of the TV debut. Retailers have seen the growing power of social media in promoting their Christmas ads.

Many now carry their own hastags, such as #FollowTheFairies from Marks & Spencer, who although have not revealed how much it cost to make, but did confirm that the lack of celebrities in this years Ad freed up some budget. It is spending this money on a social media campaign instead, using the hashtag #FollowTheFairies.

Boot’s has #SpecialBecause and Mulberry with #WinChristmas, but it is John Lewis which is still in the lead on Social Media with #MontyThePenguin, who even has his own official Twitter account.

The ad has had a total of 14 million views and counting on YouTube, nearly 400,000 thousands mentions on Twitter, and also came in  first place with the highest potential reach of 7 million!

Meanwhile Waitrose has taken customer engagement to a new level, asking its shoppers to donate their voices to its Christmas ad. Members of the public uploaded recordings of their voices singing Dolly Parton’s Try, which were then remixed to create the soundtrack.

At The Social Shop, this is a trend we expect to see keep on growing. At the moment it’s Sainsbury’s Vs John Lewis.

What has been your favourite Christmas Advert so far?

Christmas Ads on Social Media

 

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Christmas Ads on Social Media

 

 

 

 

How Social Media affects our job search

Job hunting is not what it used to be. Long gone are the days when you would buy a local paper, circle the jobs that caught your attention then proceed to telephone them. When I was a teenager I remember heading to the shopping centre on a Saturday afternoon with friends to hand out CV’s in the hope of securing a Saturday job but many retail stores no longer accept CV’s, preferring you to apply online.

Social media has reshaped every aspect of our lives, including the way we look for work. How often do you see Facebook status’s of ‘Looking for a new job’ or ‘My company needs a new PA, ASAP’? I can count at least once a week. As much as this can be a blessing, it can also be a curse. Social Media can help but also hurt your job search, there is no denying that it is now a key player in the job search process today – which makes it ever more important to make sure you are doing it correctly.

Whilst sites such as Facebook, Twitter and LinkedIn are great ways to find work and learn more about companies, you have to remember it also gives employers a glimpse of who YOU are outside of work.

It is now said that half of all job seekers are active on social networking sites on a daily basis, and more than a third of all employers utilise these sites in their hiring process.

There have been a few horror stories, of individuals being sacked or disciplined due to something they have posted online, and even incidents where an individual was down to the final round of interviews but then over looked when the employers viewed their twitter and saw a negative tweet from over two years ago that was enough to change their mind.

So here’s how to make sure you present yourself professionally across all of your social media sites;

LinkedIn

LinkedIn is unique in the social media world because it is focused on our professional life and frequently leads to legitimate job offers and exciting opportunities. Your LinkedIn profile serves as your online resume and should look very similar to the CV’s you submit to prospective employers and recruiters. If you are an active and vibrant presence on the site, this can provide companies and headhunters with a comprehensive understanding of who you are and what you have to offer. Always upload a professional picture, a photo of you holding a tray of 10 jager bombs on Saturday night is not the one.

Facebook and Twitter  –

Speaking of other social networking sites, it is becoming increasingly common for employers to look at your Facebook and Twitter accounts, so you should be equally thoughtful about what you share there. While there are privacy settings that can limit the information people see, you should still operate under the assumption that anyone can see anything you post on the internet at any time. If that is your guiding principle, you will have nothing to worry about. Keeping it clean means avoiding sexually explicit content, compromising photos, and references to drugs and alcohol. Be respectful in your interactions with others, and if you are sharing controversial opinions, even with your closest friends, articulate them in an intelligent and meaningful way. At the end of the day, you should be prepared to stand by anything you post online without a hint of remorse or embarrassment.

Your number one rule should be ‘Don’t post anything that you wouldn’t want bought up in an interview’ and that should serve you just fine.