Such an enjoyable week this was! Social Media Week’s awesome final day was filled with excellent talks and discussions.
We embraced social strategy performance, analysis, insights, and optimisation at “Measuring what matters: Knowing Your Audience, Your Content, and Your Key Metrics” session, with social media professionals from Socialbakers, Robin Grant – Co founder and Global Managing Director of We Are Social, and Dan Bowsher – social media strategic lead for Vodafone.
Lessons learnt: Talking about what matters to your brand & audience-own relevant content is one of the keys for social marketing. We should also aim to review social media content strategy quarterly in order to keep it fresh.
Our next event was “Storytelling and common challenges for big brands and startups alike” with Sarah Drinkwater, head of Campus London. We heard some of her some practices, knowing how we can create and define a story, whether for a big brand, or startup.
Lots of Lessons learnt: We have to identify who your real audience are and who your ideal audience are, because that will affect your content / It’s not about getting 1 million likes on Facebook within a week, it’s about engagement / We need to tell a charming, honest, immediate story, be emotional, and put ownership in audiences / It’s important to be honest and to reply to negative comments, as they can be constructive feedback/ And above all, social media is all about great writing: we should find inspiration everywhere!
“Digital Politics: Why social will decide the next election” brought us surprising insights on social politics, such as this statement: “Social media will not decide the next election, but social platforms will definitely impact it”, by Tom Brake, Deputy Leader of the House of Commons.
Lessons learnt: Social media is an amazing tool specially to talk to young people during elections / Facebook is the best social media network to connect with voters, while Twitter is where we find the most engaged people / The use of video will be a lot different in the next election / “Digital media has become central to the way people consume news” said James Morris, campaign pollster and strategist.
Our final event attended was the full streaming of Web, an award-winning documentary film, produced by Michael Kleiman and Michael Pertnoy. A beautiful and humanistic view of the intersection of the Internet, interdependence, personal connections, considering the huge impact of global connectivity on our lives.
Thanks for following our blog! We’re already looking forward to #SMW2015!