#WorldCup2014 on Twitter

Twitter has put together a whole live social conversation to track the most popular sporting tournament in the world, with features amazingly designed and dedicated to the World Cup, such as hashflags, World Cup timeline, and matches timeline.

Hashflags: they existed in 2010’s World Cup and are back this year. When you hashtag a three-letter country abbreviation, for example #FRA or #GER, the country’s flag will appear as an image right beside it, after the text.

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World Cup timeline: a whole section of tweets, photos, and videos related to the World Cup from people in your network, from national football teams, players, coaches, press, fans in the stadiums, celebrities and more.

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Match timeline: tweets, photos, videos about the latest goals, saves, and more of certain live matches, again from people in your network, teams, players, coaches, etc.

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 And for the ones who are new to the whole Twitter thing…

After you sign up to this social network, you can select the team you’re supporting, as well as choose from a number of profile and Twitter header photos that represent your country.

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Pretty good, huh?



FIFA World Cup 2014 is 100% mobile and social

Whether watching the World Cup matches at a local pub or from home with friends and or family, it’s impossible to stay away from the social media buzz. This year’s World Cup is noticeably all about mobile and social media. And FIFA is making an effort to make their social presence felt.

FIFA’s official social platforms and the FIFA World Cup App provide the audience live information and real time engagement through devices and platforms, proving that watching TV and interacting with a second screen it’s pretty much the same thing these days.

 2014 FIFA World Cup Brazil played out on mobile devices and Social Media

FIFA launched their official Instagram profile just before the opening match between Brazil v Croatia on 12th June and have already more than 120k followers, reaching new audiences with images from behind the scenes at the 12 Brazilian host stadiums. On this photo sharing platform users are also encouraged to share their World Cup experience with hashtags #WorldCup or #MyWorldCup or #Brasil2014 or #Copa2014 or #CM2014 or #WM2014 or #Joinin

FIFA’s account on Twitter provides updates from Brazil and has almost two million followers.  Twitter users are also stimulated by FIFA to share their experiences with those hashtags.

On Facebook FIFA shares updates from Brazil given by the Official Website with over 28 million followers on this platform.

FIFA TV on YouTube brings World Cup highlights, interviews, behind the scenes coverage, team profiles, and more to over 800k subscribers and is available on computers, mobile devices, tablets, and TV.

The Official FIFA World Cup App for mobile and tablet devices is  available for both Android and iOS. It’s number one iOS app in the UK; number one sports app in all of South America; number one iPhone sports app in 97 countries; number one iPad spots app in 101 countries.

FIFA App offers the World Cup in our pocket. By entering the Global Stadium we can follow minute-by-minute action, live from all 64 games; has also an interactive feature by letting users affect what happens at the World Cup by voting for Man of the Match; #Joinin may be the biggest football conversation in history over social media.

FIFA App lets us #Joinin

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A guide to photo dimensions on Social Media

The social media platforms are often launching new designs, trying to keep more and more visual. But if you are a Community Manager or simply run your small business’ profiles over social media, it gets really hard to keep up with every single update, right? Thinking about that, we tried to gather all the recommended dimensions for profile and header photos of the most popular social media channels. Keep reading!

Social media

Social Media Image Size Cheat

Cover photo – Width: 851 pixels / Height: 315 pixels
Profile photo – 180 pixels x 180 pixels (displays as 160 x 160)

Header photo – Width:1500 pixels / Height: 500 pixels
Profile photo – 400 pixels x 400 pixels

Google +
Cover photo – Width: 2120 pixels / Height: 1192 pixels
Profile photo – 250 pixels x 250 pixels

Profile photo – Width: 600 pixels / Height: 600 pixels
Pins – 600 pixels x infinite

Profile photo – Width: 161 pixels / Height: 161 pixels
Image feed –  510 pixels x 510 pixels

Cover photo – Width: 646 pixels / Height: 220 pixels
Profile photo – 200 pixels x 200 pixels

Channel artwork – Width: 2560 pixels / Height: 1224 pixels
Profile photo – 800 pixels x 800 pixels

We would also recommend the following websites to update image sizes online: www.pixlr.com  and www.canva.com

Must-Read Social Media Books

If you are looking for ways to improve your social media marketing skills, we have picked a few books recommended by pros to help you implement your social media in your business.

social media books

#1 The Social Media Advantage: An Essential Handbook for Small Businness, by Holly Berkley and Amanda Walter.

This book will walk you through the process of targeting customers, choosing social media channels and implementing a simple strategy for your small business.


#2 Klout Matters: How to Engage Customers, Boos your Digital Influence and Raise your Klout Score for Success, by Gina Carr and Terry Brock.

This book will give you a complete understanding of what Klout is, why it should matter to you and your business and how to raise your Klout score on Twitter, LinkedIn, Facebook and other networks.


#3 Instagram Power: Build your Brand and Reach More Customers with the Power of Pictures, by Jason Miles.

Get the ins-and-outs of how to leverage this popular platform to build your brand story and reputation, attract customers and develop a community around your company, product or service.


#4 The New Rules of Marketing and PR: How to Use Social Media, Online Videos, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly, by David Meerman Scott.

If you’re still confused about social media.  This will help.  If you’re marketing efforts have been somewhat fruitless, chances are you might be breaking some of these new rules.


#5 Six Pixels of Separation, by Mitch Joel.

Learn the pillars of Social Media success: permission and content. Permission is grade-school easy: only share relevant and timely information with the people who have agreed to receive it. Content comes next.


#6 Spreadable Media: Creating Value and Meaning in a Networked Culture, by Henry Jenkins.

The book is a refreshing bird’s-eye view of how to make content that connects with your audience. Instead of viewing audience members as passive consumers of content, Spreadable Media suggests that the audience plays an active role in the distribution and meaning of your content.