Twitter has more than 230 million active users per month, generates more than 500 million Tweets per day, and 76% of its access is through mobile devices. We are talking about a real-time social media platform that connects users in over 35 languages to the latest stories, ideas, from entertainment and news to brands and businesses discussions. Twitter means engagement opportunities, sales, and recommendations to your business.
Customers are now using social networks to reach businesses and to talk about brands to friends and acquaintances 24/7—at home, at work and on the go via mobile devices.
How can you grow your presence on Twitter? How can you engage your community? How can you respond to positive and negatives tweets? These are our basic tips: be authentic, avoid “marketing speak”, and use simple and more informal language and tone of voice.
Growing your presence on Twitter:
- Identify near term goals like sales, customer care or brand presence, and make a plan.
- Create promotions and Tweets specific to Twitter.
- Integrate Twitter into traditional campaigns like product launches and holiday sales.
- Identify metrics to measure success like Retweets, site traffic or message response time.
Think about these best practices when engaging on Twitter:
Don’t keep customers waiting. It’s a real-time network so respond quickly.
Show your personality
Convey your brand’s personality throughout all your interactions with conversational Tweets.
Reply, Retweet, favorite and thank your customers for their loyalty.
Tweet unique info about your business in addition to interesting content.
Diversify the types of content you share and have fun with your Tweets.
Your brand voice should remain consistent but your tone can change based on the situation.