If your Facebook News Feed wasn’t lively enough its about to get a whole lot busier. Facebook have recently rolled out their auto-play feature for videos to all mobile users. Until now, the News Feed has been still, meaning everything stays put as you scroll past. With this latest breakthrough once the rollout is complete, Facebook will have the opportunity to cash in by introducing more flashy video ads. The auto-play could also give Facebook-owned Instagram’s video feature a boost with people more likely to share videos if they get seen, and the suggested technology of auto-play basically guarantees that.
The benefit of auto-play will mean the viewing of individual videos will be improved, users will have the opportunity to discover and watch multiple videos and Facebook are likely to revamp it’s mobile video capture and sharing tools. For businesses this allow them to be more forceful with advertising, but how will this fair with the end user if their News Feeds are populated by auto-play adverts? Watch this space.
So whats next GIFs? Ads? The Facebook Channel?
It’s been confirmed that Instagram is preparing to launch a new messaging service on its platform next year… sounds great or does it? The Instagram ephemeral messaging system would be the social media giants ace card to compete with an area dominated by Snapchat.
The messaging feature that will be part of the profile section of the app, similar to Twitter’s previous app handled DMs, thus meaning it will be without a separate section on the tab bar. It’s also a possibility that it will integrate Facebook functionality thanks to Instagram’s appointment of Peter Deng, the Facebook chat groups and messenger director.
“his experience building out Facebook News Feed and Messenger make him the perfect fit for our company.”
Instagram founder Kevin Systrom
Instagram’s use of the word ‘moments’ in its invitation sent out to press suggests that sharing a moment has been a guiding statement for the company for a while now, but was emphasised yet again at its recent launch of video feature. The service has some what been over shadowed by speculation circulating about the messaging functionality that will disappear over time, hence sharing a ‘Moment’ with someone and then it’s gone. The question is will having messages last for a brief period and then disappear into the distance be a better way to go, is it more representative of real life, than having that all on permanent record for eternity?
In an interview with TechCrunch Deng said this “Mark [Zuckerberg] wanted to make the world more open and connected. We want to capture and share the world’s moments. It’s a beautiful mission.”
As of yet there has been no real surprises with how the interface for the messaging service will work, it’ll be text-based, offering a user friendly service like any other chat app with images or video functionality.
A long walk to freedom but he’s finally there. RIP Nelson Mandela – gone but not forgotten