Is Facebook on the decline?

We’ve been looking into why Facebook has found itself fighting for supremacy in the social network stakes and showing  signs of some growing pains. The infographic below indicates that more teens use Tumbler (61%) than Facebook (55%) and this has been notable with a number of businesses looking elsewhere this year via Tumblr, Instagram, Pinterest, Google+, Twitter to reach out to their audience.
Obviously teens may not be your demographic but they do have the power to influence on Social Media and when it comes to teen users, according to this infographic brought to your by Rightmix Marketing the insights show why teens’ are swaying towards new social media networks and apps. One of the main reasons the number of teen users on Facebook are turning their back on the Social Network  is down to  the influx of  parents joining and invading the privacy of many teens.

If an alarming amount of your budget is going on the behavioural marketing social media ads on Facebook, here’s a little insight into what teens are thinking and where they’re going.

Highlights from the infographic:

In the last six months, active Facebook users in the U.S. have decreased 7.37%
The average Facebook user was age 41 in 2012, versus age 38 in 2010
In 2012, 72% of moms used Facebook, versus 50% in 2010.
Smartphone ownership among teens has increased 61% since 2011, and teens are turning to mobile apps to keep in touch with each other
More teens use Tumblr (61%) than Facebook (55%); other favorite new social apps are Kik Messenger

Teens-Facebook-Social-Media

Hshtags.com – the new Social Media search engine dedicated to hashtags

An exciting new solution for online marketers is here, hshtags.com offers users a Social Media search engine dedicated to hashtags. It lets you keep track across all your social media channels to help you analyse your tags as well as the content being displayed for advertisers to get an insight first hand about what people are saying about their products and brands.

Not only will keep you on top of business accounts you look after it will also keep you informed of the latest trends across the social media platforms.

The Layout…

Screen Shot 2013-11-28 at 21.19.00

Sign up today 

The Evolution of Mobile Etiquette

Can you imagine life without smartphones and tablets? Do you remember what it was like when you used to go out for dinner with a group of friends and you used to talk to one another? Maybe that is slight exaggeration but there is no doubting that human interaction gets disrupted by new technologies. We are still trying to figure out and learn how to engage with our mobile devices when other people are around and the infographic below gives you to opportunity to rethink (mobile) etiquette. The findings have been based on studies which show some insights into mobile users opinions, the younger generation age 18-24 have a more laid back approach on how to use their mobiles: 50% of GenY think texting is allowed during meals – compared to just 15% of people aged 30 and older. Either way the statistics of mobile etiquette should help you plan your social media content when analysing your customer demographic.

*’Phubbing’ means a short version of phone-snubbing.

Smartphone-Etiquette

Infograhic by deals.ebay.com

Social Media Marketing Take your content from ordinary to extraordinary

As you know Blogging is a key part of Social Media Marketing, you need to constantly update your followers with interesting content on a daily basis. The prospect of this can be daunting, researching for relevant content can be monontonous and you even suffer with the oh so common writers block. Fortunately for you Hubspot.com are providing you with 5 blog post templates every marketer needs. Take you content from ordinary to extraordinary by filling the blanks HERE

download-5-blog-post-templates

As well as providing you with a platform to create regular and relevant content, Hubspot are offering 5 fully customisable templates for the inspiration and foundation you need to start your own infographics in no time. If you are wondering how infographics will improve your marketing content, it has been said that business who do create them grow their traffic an average of 12% more than those that don’t – the hard part is finding the time and resources to create them. To help you on your way download the 5 templates HERE

End the year on a perfect note with LinkedIn.

LinkedInAudit

Here are 6 simples to utilise your LinkedIn business page for the big pre festive push…

1. Like one post a day that your network has shared that is relevant to what you do, current and inspires you.

2. Share at least one interesting article a week about something new in your industry or something that has inspired you to keep pushing forward with your business.

3. Add one piece of unique visual content to your profile to showcase what your business has to offer. This can be photos, videos, documents, or presentations.

4. Connect with one person, whether it’s a customer, vendor, partner, or advisor, or even better – one of each.

5. Join 1 group relevant to your industry, job function or business goals.

6. Follow 1 Company Page to stay up-to-date on news and industry trends. This could be a competitor or simply a company you admire.

For the full article and to find out how to create a 30 Day Small Business campaign on Twitter click here

Social Media Appeal for Typhoon Haiyan

In the wake of the devastation caused by Typhoon Haiyan, there are ways you can use Social Media to help more aid reach the Philippines.

1. Make your concerns count – share your donation through the Social Media networks
2. Follow the necessary Charity twitter and facebook pages to share their information and increase the reach of their content.
3. Take some online time to help geo-tag social media posts
4. Use your programming skills for good, create instant links on your social media pages or website to one of the worthy causes sending aid.
5. Go beyond a status update

Donate through The Philippine Red Cross. World food programme, Unicef and Habitat For Humanity today

Screen Shot 2013-11-15 at 08.29.25

Typhoon Haiyan as seen from space – via @AstroKarenN

The truths of the internet

Check out this timeline of the true nature of the internet and where we’re all going with it…

A History of Social Media [Infographic] - Infographic
Like this infographic? Get more content marketing tips from Copyblogger.

For more info visit CopyBlogger.com

The Social Media Directory

For many companies social media stops at the heavyweights of the game, Facebook, Twitter and YouTube. The frustration for even more companies is what return on investment they are getting from them.

social-overload-big2

The social media agency have put together a social media bible of all the available social networks out there, along with what they offer and most importantly how they can drive traffic to your e-commerce or information website.

With Facebook, Twitter and YouTube benefiting from the large amount of traffic they receive on a daily basis, this does mean it will be necessarily beneficial to you. You may find a niche social network that targets the behavior and demographic for your audience.

For the full list click HERE