We’ve been looking into why Facebook has found itself fighting for supremacy in the social network stakes and showing signs of some growing pains. The infographic below indicates that more teens use Tumbler (61%) than Facebook (55%) and this has been notable with a number of businesses looking elsewhere this year via Tumblr, Instagram, Pinterest, Google+, Twitter to reach out to their audience.
Obviously teens may not be your demographic but they do have the power to influence on Social Media and when it comes to teen users, according to this infographic brought to your by Rightmix Marketing the insights show why teens’ are swaying towards new social media networks and apps. One of the main reasons the number of teen users on Facebook are turning their back on the Social Network is down to the influx of parents joining and invading the privacy of many teens.
If an alarming amount of your budget is going on the behavioural marketing social media ads on Facebook, here’s a little insight into what teens are thinking and where they’re going.
Highlights from the infographic:
In the last six months, active Facebook users in the U.S. have decreased 7.37%
The average Facebook user was age 41 in 2012, versus age 38 in 2010
In 2012, 72% of moms used Facebook, versus 50% in 2010.
Smartphone ownership among teens has increased 61% since 2011, and teens are turning to mobile apps to keep in touch with each other
More teens use Tumblr (61%) than Facebook (55%); other favorite new social apps are Kik Messenger